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2009 Annual Fund Mini-Conference
Now using Olgebay Resort for this event!

Join your annual giving, telefund, young alumni giving and loyalty giving program peers for an informative two days covering the best topics we have to offer! One of the most popular and best values in ICAA programming, you'll not want to miss this exciting event hosted by our friends at Wheeling Jesuit University and now being held at Oglebay Resort and Conference Center.

Shrinking budgets. Increasing expectations. Jittery economy. It's a perfect storm that doesn't bode well for success in the near term. Join fundraising colleagues at the 2009 Annual Fund Mini-Conference, April 6-7, at Oglebay Resort in Wheeling, West Virginia, to learn how you can optimize your direct mail, develop new strategies for alumni and annual fund success, integrate institutional brand with development communication for enhanced engagement, and how you can execute your phonathon more effectively despite economic, technological and cultural challenges.

Registration is just $75 for this two-day favorite, which includes conference costs and box lunch on Tuesday. Bring your best ideas to share and compare, while you reenergize, retool and refocus.

See more details on all of our conference speakers... The Schedule of events includes…

Monday, April 6th

11:00-11:45 Registration
12:00-12:15 Welcome and Introduction, Brent A. Bush, J.D., Vice-President for Institutional Advancement, Wheeling Jesuit University
12:15-1:15 “The New Annual Fund - Integration: An Innovative Approach to Energizing Your Annual Fund Program,” Joanne Lally Eberhart, CFRE, Senior Consultant, Ketchum, Inc.
1:15-1:30 Break
1:30-2:45 “Brand Drives Everything - The More Things Change, The More They Stay The Same - Maintaining Brand Across Generations,” Jeff Flick, Principal, BDE/USA
2:45-3:00 Break
3:00-3:45 “Athletic Fundraising - Segmentation and Donor Affinity for New Success,” Debbie Lazorik, Special Assistant to the Vice President and Interim Director of the Marietta Fund, Marietta College
3:45-4:00 Break
4:00-5:00 “Demonstrating Annual Fund Success” (Best Program in Annual Giving 2008 CASE V Gold Award), John Carroll University “Countdown for Support,” Robert P. Kirschner, Director for Annual Giving, John Carroll University
6:00-7:30 Dinner on your own
7:30-10:00 Social and Networking Hospitality Suite

Tuesday, April 7th

8:00-8:30 Continental Breakfast
8:30-9:15 Effective Direct Mail – “The Annual Fund Workhorse,” New USPS Regulations and Guidelines, Susan John, United States Postal Service
9:15-9:30 Break
9:30-10:30 “The Five Biggest Phonathon Mistakes and How to Correct Them,” Jason Fisher, Senior Counsel, RuffaloCODY
10:30-10:45 Break
10:45-11:45 “Golden Pioneers Reunion Weekend,” (Best New Alumni Program 2008 CASE V Gold Award), Hub Burton, Associate Vice President, Alumni and College Relations, Ann Foraker, Assistant Director of Alumni Events and Services, Marietta College
11:45-12:00 Closing
12:00 Noon Departure and Pickup Boxed Lunches

Lori Dougherty at Wheeling Jesuit University is organizing this event and can be reached at lorid@wju.edu or 304-243-8141.

Registration is now open for this event! Please also be sure to make lodging reservations with the resort NOW! Ask for the ICAA Conference rate. Room prices begin at $103 using our special conference rate. Please contact Olgebay at 304-243-4000 for room reservations.

All registrations for the conference are to be submitted using the link below. We encourage online payment; it is convenient, safe and secure. We accept Visa, MasterCard and American Express (or, you may still register online and send a check, if necessary.) Please register by Friday, the 3rd of April.

Registration
Registration for this event is closed.


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