Upcoming ICAA Events and Programs

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2024 Virtual Power Hour Workshop

Virtual Power Hour Workshop
Tuesday, April 2
12 - 1 p.m.

Strategic Planning for Advancement/Alumni Engagement
Chris Marshall, CEO of Chris Marshall Advancement Consulting (CMAC)

Identifying the desired future state of your advancement or alumni engagement program can be tough. Clearly articulating the steps you need to take to reach the stated end result is even harder. Staying laser focused on the most important priorities is a daily challenge.

A strategic plan (or roadmap) can help you on your journey. Chris will review a strategic planning framework that can be applied to any size program or institution no matter the resource levels. Included in the framework are the following elements: Values, Vision, Mission, Priorities, Strategies, Tactics, Goals, Metrics, and Action Plans.

You can apply learning outcomes immediately to your program!

Chris Marshall is a senior higher education advancement professional with 23 years of alumni engagement and fundraising experience. 

He spent twelve years leading alumni engagement programs at two top ranked national research universities – Lehigh University (seven years) and Cornell University (five years).

Chris has five years of experience serving as an alumni relations consultant at Grenzebach Glier and Associates (GG+A) where he served as Senior Vice President and Managing Director. While at GG+A, Chris led the Alumni Relations practice area and served as a consultant to over 100 clients around the world.

He then served for two years as President of Graduway North America. Graduway is the world’s leading provider of alumni networking and career mentoring software. Trusted by 1,000+ educational institutions to engage alumni and provide career guidance to students.

Chris launched his own consulting practice in 2019 – Chris Marshall Advancement Consulting (CMAC). CMAC provides consulting services in alumni engagement and fundraising to clients in the education and non-profit sectors. He has worked with large and small public and private universities, liberal arts colleges, community colleges, independent schools, and non-profit organizations.

Chris has been highly successful in engaging the buy-in and support of key stakeholders in executing new initiatives with clients. He is a strategic planner, creative thinker, data-driven, and a consensus builder with a strong work ethic. He has proven success in guiding teams of all sizes in complex organizations.

*This workshop is free of charge for ICAA member institutions. Information on how to join the Zoom session will be sent closer to the date of the event.


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